Martika at the Big Fresno Fair, Fresno (October 1988)





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Denise Lopez

Break out your Martika, Menudo, Selena, and Cover Girls records because Denise Lopez is back with the Don’t You Wanna Be Mine dance single..…


I know I said my first concert was Matthew Sweet, that was a show I actually sought out and paid to go see.



My earliest memory is actually seeing Martika at the Big Fresno Fair in Fresno, California, in October 1988.



I tried looking online to find out more information about this event, absolutely nothing about this is online. An old magazine archive article is online, but they want you to pay a fee to access it. I’m not paying $19.95 a month to read 2 lines of data! It’s not worth it, and I feel information and knowledge should be free.



What I could dig up, it seems that 1988 was a big turnout with 587,264 in attendance. According to Amusement Business‎ magazine (published November 11, 1989), the 1989 sales figures were $1,737,019 at the gate. Adult admission was $5 while children and seniors were $2. Also, a significant amount of money was generated by parking charges, totaling $491,250. Just minus about 10% and you’ll have the 1988 figures.



This is purely guesses, but I believe the musicians appearing at the Big Fresno Fair were:


1987 The Jets

1988 Martika

1989 Oak Ridge Boys

1990 Santana


Toy Soldiers
Columbia Records

Anyway, when I saw Martika, she was the hottest thing on the radio at the time, with her massive hit single “Toy Soldiers”. There were massive interests in her appearance at the Big Fresno Fair on television and on the radio. I believe she was the main reason why many of us went to see the Fair that year.



I only remember two songs from her set, which was the big “Toy Soldiers” single and also a cover of “I Feel The Earth Move”.



Looking over her website, it seems Martika is still around and relatively active in the music industry. She was in Oppera, with her husband in 2005 and toured with Pat Benatar.


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