News: Santogold is now Santigold

I wonder if it has much to do with the way people misspell her name? I mean, personally, I have been spelling her name as Santagold – you know Santa Clause with a gold glittery beard.

I don’t agree with the name change – I think it will only add to the confusion. But I reckon if she is going to change it, make it as minimal as possible, and the fact that her name is Santi White, it sort of even makes sense.

However, I wouldn’t be surprise that in a year or two from now that she just revert back to using plain old Santogold – simply because her name is synonymous with her as a music artist.

Change the graffiti on the bathroom wall, get your tattoo fixed, get your t-shirt airbrushed and change the name on your year end list- Santogold is now Santigold. She’s not telling you why, that’s just how it is. No unpronounceable symbol, no numbers where they shouldn’t be, no random capitalization, just plain ass Santigold so remember that.

Downtown/Lizard King released Santigold’s self-titled breakthrough CD in April and it instantly became one of 2008’s most acclaimed albums garnering international raves. Critics and radio have championed the record’s standout tracks “L.E.S. Artistes”, “Creator” and her latest single “Shove It”.

Read more at W♥M News: Santogold is Santigold.