Courtesy of aristake.com

This World Fair Setlist

Can’t Stop Falling
Drama
San Francisco
No Someone
Amy
Count to 10
7 Letters
This is All
Don’t Make Me Wait
The Supporting Actor
This Morning

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This World Fair

Since the last time I saw This World Fair, Chris now sport a semi-beard. Toward the end of the set, they took it down a notch and lit candles and did two songs in acoustic style (no heavy drums). One of the
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“The Unknown Order” is the name of the sold-out show organized by singer/songwriter Ari Herstand. Since then, he moved to Los Angeles and became an actor (appearing in 2 Broke Girls and Mad Men and others) and is the CEO of the music business education and artist advocacy company Ari’s Take.

The Unknown Order literally meant the bands did not know their play order, as their names would be drawn out of a hat. So, Ari Herstand and His Band started first, followed by
White Light Riot, The Alarmists and ending with This World Fair.

Herstand remembers:

If you’re trying to get a reviewer to write a show preview for a local show then you have to make it an event. I once organized a show in Minneapolis called The Unknown Order featuring 4 buzzing bands. No band had sold out the 800 cap Varsity Theater on its own prior to this show. The concept of the show was that the order of bands wouldn’t be announced and 10 minutes before each set the emcee would pick the name out of a hat. I wanted to move away from the concept of headliners and openers.

The show was so buzzed about that it sold out 10 minutes after doors opened and 200 people got turned away.

We garnered major press for it and every band’s visibility amongst the local media community was heightened.

Make sure every event you pitch a reviewer is newsworthy and not just a local 4-band bill on a Wednesday night. Why does your story merit bumping every other music story off the cover? What makes your event unique?

Original report:

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Since the last time I saw This World Fair, Chris now sport a semi-beard.

Toward the end of the set, they took it down a notch and lit candles and did two songs in acoustic style (no heavy drums). One of the acoustic song was that Disturbia song, “Don’t Make Me Wait”.

Touring was good for them, and listening to Zach (the guitarist) telling about how they loved playing in Grand Rapids, Michigan.