I generally like more established bands, as you may have probably figure out why I never do coverage on up-and-coming, hot buzz bands, etc. So many bands are here today, gone tomorrow.

Here’s a band that I see a lot of potential in, The Joy Formidable. You probably know as much about them as I do, which isn’t much.

What I can tell you is that this is a London based band, by the way of North Wales, and they have a debut single, Austere to be released August 18^th on Another Music=Another Kitchen. I believe there’s only going to be 500 pressed 7″, that’s a pretty limited number… but if my prediction is right, you will regret it later if you don’t get it now and when they become massive and the 7″ is selling for $500 on ebay.

I don’t normally get videos (we’re not a video site), but I was given a DVD-R with some cryptic “TJF official video” written on it. You know what though? It was pretty good. I thought it was a well made black and white video and show off some kind of Alice in Wonderland theme. Isn’t that “Ritzy” girl adorable or what? She kind of reminds me of KatieJane Garside, but I’m sure only more sane.

The Joy Formidable – Austere

Anyroad, I wanted to mention them quickly because they are playing in a few days:

07/11/08

07/18/08

Latitude Festival Suffolk

They look and sound fantastic, so hopefully that is the case live in concert. See them now and you can brag about how you knew them when they were nobody. You’ll still have to wait for the debut EP in August. In the meantime, they are allowing a few songs to be downloaded on their ‘space and the facebook.