Road to SXSW 2025
POP MONTRÉALpopmontreal.com
Pop Montreal and M for Montreal are travelling to SXSW to represent Canadian artists in Austin, Texas.
If you didn’t know, POP Montreal International Music Festival is the annual not-for-profit curated cultural event that were co-founded by Daniel Seligman (whose brother Chris Seligman is the keyboardist of the Canadian band Stars).
Tonight (March 12), Starting 8pm, 10 Canadian artists will share the Swan Dive’s indoor and outdoor stages.
COMPLETE PROGRAMMING
- MARYZE
8PM - KNITTING
9PM - OBGMSS
10PM - BON ENFANT
11PM - ALIX FERNZ
12AM
INDOOR:
- CLEREL
8:30PM - BILLIANNE
9:30PM - RIBBON SKIRT
10:30PM - ANNIE-CLAUDE DESCÊNES
11:30PM - POPULATION II
12AM
DATE : march 12th 2025
VITRINES : 8PM
SALLE : Swan Dive (615 Red River St, Austin)
*For SXSW badges and bracelets holders only
In addition, BROOKLYN VEGAN and M FOR MONTREAL teams up to celebrate the 20th anniversary of M for Montreal on March 14, 2025, at the legendary Mohawk.
LINEUP:
- La Sécurité
- Bon Enfant
- Dusted
- Living Hour
DATE : March 14th
SHOWCASE : 8pm
VENUE : Mohawk (912 Red River St, Austin, TX 78701, États-Unis)
Academy Fight Songsacademyfightsongs.com
Academy Fight Songs is a creative services company formed as a collaboration between Rough Trade Publishing, Shout It Out Loud Music, and Bank Robber Music. This year they are showcasing their talents at SXSW on Hotel Vegas & Volstead on March 13, 2025. The shows are free until 5pm.
- SWEEPING PROMISES
- WISHY
- TOUCH GIRL APPLE BLOSSOM
- HIGH WAISTED
- M(H)AOL
- VARIETY
- ASHES TO AMBER
- BLEARY EYED
- MY SON THE DOCTOR
- J. GRAVES
- GRIM STREAKER
- BÉNET
- PERENNIAL
- OPEN HEAD
- STEEF
OFFICIAL SHOWCASE
- SUNFLOWER BEAN
- SWEET SPINE
- TOKYO SYOKI SYODO
- J’CUUZI
- MX LONELY
- O’SUMMER VACATION
- SKORTS
- MIRANDA & THE BEAT
- BUMMER CAMP
- PUNCHING BAG
- GLOM
- MARUJA
- BLACKGOLD
- STRAWBERRY LAUNCH
THE BRITISH MUSIC EMBASSYthebritishmusicembassy.com
As usual, our favorite British Music Embassy will be representing emerging British music acts at SXSW. They have daily music program, so check with their website or SXSW’s programming.
Join the BME at Palm Door on Sixth (508 E 6th St, Austin, TX 78701) for the last half of our unmissable showcases, featuring the best new talent from the UK. Here’s what’s coming up:
- 📅 Thursday, March 13 (Day) – Band Share / Output Belfast
- 📅 Thursday, March 13 (Night) – BBC Introducing
- 📅 Friday, March 14 (Day) – BME / Fatsoma
- 📅 Friday, March 14 (Night) – BBC Introducing
- 📅 Saturday, March 15 (Day) – BME x Fatsoma
- 📅 Saturday, March 15 (Night) – Awesome Friends x Greyline Live
Saturday 15th March – Awesome Friends in association with Greyline Live
- 12:00AM – THE OUTDOOR STAGE – THE MOLOTOVS
- 11:20PM – THE ALT INDOOR STAGE – BLACKGOLD
- 10:40PM – THE OUTDOOR STAGE – VENUS GRRRLS
- 10:00PM – THE ALT INDOOR STAGE – HIMALAYAS
- 9:20PM – THE OUTDOOR STAGE – BABY SAID
- 8:40PM – THE ALT INDOOR STAGE – CASEY LOWERY
- 8:00PM – THE OUTDOOR STAGE – ANNIE-DOG
We’re most excited about Annie-Dog (we previously wrote about the Irish musician in Feb 2025) and Baby Said (Italian/Punjabi sisters Veronica and Jess) on this particular showcase. This is Baby Said’s USA debut in support of their debut album BS.